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Professional Copywriting and Content Strategy

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4 Big Mistakes You Could Be Making With Your About Page (+ Free Printables!)

I just finished helping a client with his about page, and it reminded me how tough it is to craft this part of your website on your own. I mean heck, who really wants to write about themselves? It’s hard enough to toot your own horn without worrying about the nuances that can capture a client (or drive them away).

If you’re struggling with your about page (or just feel like it doesn’t have any mojo) there may be some easy fixes you can implement. Here are three mistakes you may be making with your about page, and what to do about them.

About Page Graphic

You’re Not Telling People What You Do

What’s your title? (Hint: this is one of those instances where “blogger” just won’t cut it.) Now’s the time to really assess what it is you’re giving to your audience. For example, the second sentence of my hire me page (which is for all intents and purposes my about page) says “I’m a professional copywriter who specializes in writing for the web, editorial work and content management.” Right off the bat visitors know what I am and what I can do for them. What are you offering?

It’s Not Personal Enough

Are you writing about yourself in the third person? Stop. Just stop. Your audience (and potential clients) want to know there’s an actual person sitting behind that laptop. And besides, there’s nothing more pretentious than referring to yourself as “she”. Take this as an opportunity to tell your readers a little bit about yourself. It’s not the right platform to recite your biography, of course, but some personal information here and there can work wonders. My most recent client mentioned the “hole in one” he got at the age of sixteen in our initial conversation — it was something unique that could be summed up in one sentence and a great addition to his page.

There’s No Call-to-Action

It’s time to ask yourself what you want your readers to do with the information they’ve just collected. Do you want them to email you? Sign up for your newsletter? Follow you on Facebook? Twitter? Pinterest? This is your call to action; the logical next step you’ve planned for your audience. At the end of my hire me page I direct visitors to a contact form embedded in the page — I want to capture their information and start a conversation about the services I can provide.

The key here is you need to tell your audience what you want them to do. “Sign up for my newsletter,” “follow me on Twitter,” or “sign up for my e-course” are perfectly acceptable solutions. For this particular client I decided to weave the golf theme and wrote “let me help you score a hole in one with your business” directly above his contact form.

It’s Badly Written

Grammar and spelling mistakes happen, but you should put your best effort into making sure your about page is as perfect as possible — it’s probably one of the first places potential readers and clients will land. If you’re not sure how things sound, enlist a friend to give it a once over. Better yet, find someone who’s a great writer and swap services. Ask them to craft a few paragraphs for you in exchange for something you’re good at — social promotion, a mention in a blog post — you get the idea. The internet’s a big place, and it’s all about helping each other out.

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4 Ways to Produce Better Content (In Less Time)

Does it feel like you’re spending all of your time coming up with ideas, staring at a blank computer screen, or struggling to create content for your blog? You aren’t alone. Writing may never become easy, but there are ways to make it less painful. Maybe it’s time to streamline your process and put your productivity pants on. Here’s how.

Better Content

Come Up With a Schedule, and Stick to It

If you don’t have an editorial calendar, now’s the time to create one. I like using google docs because it’s easily share-able, but it’s more about finding a program that works for you. Essentially, any calendar I create looks something like this:

Content Calendar Example
The first thing I do is work through the year and make note of any significant holidays that will drive content (Christmas, Valentine’s Day, Easter). You should plan on publishing related posts 3-4 weeks prior to the given date — then feature at the top of your page and promote. Fill in the gaps from there. If you can, try to work a month or two out. Sticking to a schedule doesn’t mean you’re taking you’re creative process and chucking it — it just means you’re working to be more efficient. Block off few hours a week when you’ll focus on writing, and carry a notebook for those times when inspiration hits you.

Focus on Creating Evergreen Content (and Repurpose It)

Yes, every so often there will be a great news story that’s the perfect basis for a post. But as a time-strapped blogger you should focus on creating content that’s always relevant — also known as “evergreen” content. Think “how-to guides” and checklists. Depending on your niche you may want to cover “5 Timeless Plants for a Stunning Garden,” or “10 Tips That Will Help You Get Out of Debt Faster.” What’s the benefit to evergreen content? You can continue to promote it via social media long after publication, you can link back from newer posts, you can feature at the top of your blog, you can update and refresh the information, you can use it as a basis for slideshows or videos…The possibilities are endless — and one post can provide you with more mileage than anything super specific.

Crowdsource Your Audience

Have you ever thought about asking your network for help with a post? At GoGirl Finance we once asked our audience “what piece of financial advice would you give your 20-something self?” We reached out on social media — specifically Twitter — and were able to curate a really great sample of responses. We were then able to pull the tweets using a program called Storify. By embedding the code from Storify directly into WordPress we created a pretty nifty post that was also visually appealing. Bonus: sometimes you’ll get a response that will tweak your creativity — and provide you with a few content ideas. Super bonus: you can tag responders and encourage them to share via their networks — and increase your reach.

Get Visual

I’m not one of those people who is great on screen — but that may not be the case for you. If you’re comfortable getting in front of the camera, I say go for it! Not into recording your own content? (Don’t worry — some of of just aren’t!) Consider embedding a relevant link — you can also approach the original publisher about cross-promotion. Posting anything visual gives you a break from the grind of pushing out posts (and your traffic will thank you — video posts also help to increase user engagement).

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5 Ways to Tackle Your To-Do List in 10 Minutes (or Less)

It’s been close to six years since I started working from home as a copywriter and content manager. It’s also been seven years since becoming a mother. I’ve fit the majority of my virtual career around school, nap, and television hours (a deadline’s a deadline, and sometimes a girl’s got to do what works). Still, I’m happy to say that I’ve been pretty productive — even more so when there’s a lot going on. It wasn’t always that way.

Fact: If there’s one thing that forces you to become a better time manager, it’s parenthood. But that’s not to say everyone else can’t learn a few tips from the moms (and dads!) out there. Here are five of the best ways to plough through that to-do list with the limited time you have.

Tackle To-Do List

List the Quickest (Shortest) Tasks First

What’s on your list today? Take the easiest, shortest tasks and put them at the top of the page. Have ten minutes? Get something done. Pay a bill, send that email you meant to, THEN CHECK IT OFF. Feels good, right? Productivity can have a snowball effect — the more you get done the more you want to get done. So instead of sitting on the couch, look what you did. BOOM.

Carry Your Priorities With You

Depending on the day — or the time — your priorities change. Over the course of twelve hours you’re probably pulled in 12 different directions. You may have a pressing deadline, homework to get through with the kids, or an important phone call to make. I get it.

We all live the same twenty-four hours in a day, and most of us have too much on our plates. Too much! Take five minutes in the morning and plan out your day (again, I get it. But do the best you can). Will there be a few minutes when you’re waiting for a train, sitting (parked) in your car, or planted on the bleachers watching swim practice? Make sure you have what you need with you — whether that may be your computer, or even just a notebook. When you’re able to make the most of your downtime it’s a win all around.

Get Rid of The Distractions

Let’s say you’ve found that perfect pocket of time…and you’ve got the perfect ten minute task. Then, the phone rings. When you’re trying to be productive in a short amount of time it’s so critical to keep the distractions out. It seems obvious, but that may mean turning off your ringer, putting on headphones, hanging a DND sign around your neck, signing completely out of your social media. Whatever it takes. You want to effectively get through a task — right? So you’ve got to focus on just that — the task at hand.

Do One Extra Thing Before You Go to Bed (Just One!)

I’m sure you’ve seen enough articles telling you what you should be doing before bed to prepare for the following day. Disclosure: I’m a huge proponent of making lunches the night before, clearing the sink, and folding laundry. I’m also dead tired by the time 9:30pm rolls around. If getting it all done seems overwhelming, choose one thing that seems manageable and focus on that. Pay a bill, clear the sink, or set a timer (for ten minutes!) and catch up on a few extra emails. After a couple of days see what else you can get done in limited time. Your process will become more efficient as you start to make it a habit.

Reassess and Revise

Before bed is a great time to take stock of how you did. Revise tomorrow’s list, move those easy tasks up to the top, and cross off everything you were able to get done. Most importantly, give yourself a pat on the back.